What We Ask Google

Ever wondered what goes through other people’s minds – their silly questions, their inner anxieties, hopes and dreams? In What We Ask Google, Simon Rogers explores insights from the world's biggest dataset: an epic snapshot, two decades long and counting, of our collective brain. What it reveals about us might surprise you. Every June, for instance, the UK sees a spike in searches for how to help a bee. Reassuringly, people consistently want to know, How often can you donate plasma? And despite superficial differences (such as the deeply divided world map of cat people vs dog people), humanity has a lot more in common than we often acknowledge: after all, everywhere around the world, it’s 2am when parents want to know how to get their baby to sleep.